ZARA
-Peter Ramsey
The Problem
Zara's app suffers from non-user-friendly UX care, presenting users with problems like information overload, poor accessibility, and confusing navigation. This results in a confusing buying journey, which will lead to dissatisfaction and non repeat customers, thus, ZARA loses out on revenue as a consequence.
To address the difficulties users face, I have implemented smoother navigation, accessible designs and crafted a browsing experience that feels familiar to other fashion eCommerce companies, following principles of Hick's and Jakob's Law. These improvements will boost user satisfaction, resulting in increased traffic on ZARA's platform.
Design
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